Web Survey Bibliography
The author answers 10 frequent questions from people considering using the Internet for conducting marketing research. Some questions address recruitment issues, such as how to find potential participants, incentive options, and differences between e-mail and spam recruitment. Other questions focus on the survey design and delivery issues, such as types of online surveys available, equipment needed, cookies, security issues and timelines.
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Web survey bibliography - MacElroy, B. (9)
- The democratization of research; 2003; MacElroy, B.
- Persuasive e-mail invitations; 2003; MacElroy, B.
- IMRO Online Survey Satisfaction Research: A Pilot Study of Salience-based Respondent Experience Modeling...; 2003; MacElroy, B., Gray, Mi.
- International growth of Web survey activity; 2000; MacElroy, B.
- Variables influencing dropout rates in Web-based surveys; 2000; MacElroy, B.
- Measuring response rates in online surveys; 2000; MacElroy, B.
- Comparing Seven Forms of Online Surveying; 1999; MacElroy, B.
- The top 10 FAQs about on-line research; 1998; MacElroy, B.
- The Effect of E-Personality on Research Results; 1997; MacElroy, B.